Networking is critical to your success as a voice over talent so it pays to become a master networker. While networking is necessary it doesn’t have to be a grueling experience. Here are some tips to help you become a master networker.
Think of people who you know and businesses you frequent. Do a bit of research to find the appropriate contacts and find out what their experience has been with current voice over talent and if they are open to accepting new voice over talent submissions. Pay attention to any clues that may help you to serve them better than their existing talent base.
Look for networking opportunities in your local community where potential decision makers gather. Chamber of Commerce meetings, marketing and advertising gatherings, and local business MeetUp groups are good places to start. Attend these gatherings, introduce yourself and, in the course of the conversation, find out what you can do to help them accomplish their goals better with your voice over services. Then make sure to follow up with these people within 24 to 48 hours after the event using the information you gleaned from your initial introduction.
Contact charities or causes for which you feel a passion. The Animal Humane Society, The American Red Cross, The American Cancer Society, and so many more are wonderful and worthy organizations which you may offer to volunteer your voice for a commercial or event. This gesture has also led to future paid voice over work for me. Attend their events and you will meet other contacts of companies who support these organizations too.
Social Media Marketing is only growing and the people who are hiring voice over talent are using it as a tool to find talent. If you are not yet taking advantage of Facebook, Twitter, LinkedIn, and YouTube you need to do so. Check out SocialMediaVO.com to see what is new in Social Media and Voice Over.
Set a realistic networking goal for yourself and schedule networking events and activities into your calendar. What gets scheduled gets done!
Finally, relax. People are not thinking about you as much as they are thinking about themselves, their challenges and how others perceive them. Make it your goal to make them feel comfortable and important. See how you can help them and they will respond in kind.
Put these tips into practice consistently and you will build a fabulous network and momentum that will continuously feed your business.