#1: At BASF, we don’t make the cooler, we make it cooler. We don’t make the jeans, we make them bluer. We don’t make the toys, we make them tougher. At BASF, we don’t make a lot of the products you buy. We make a lot of the products you buy better. BASF.
#2: We don’t make colors, we make them brighter. We don’t make racquets, we make them stronger. And we don’t make engines, we make them faster. At BASF, we don’t make a lot of the products you buy … we make a lot of the products you buy better.