Making a Radio Commercial in ONLY 6 Minutes
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John Taylor gives us a peak inside his studio as he produces a 30 second commercial. Enjoy!
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40 Responses to “Making a Radio Commercial in ONLY 6 Minutes”
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Wow!! that was great.
thx for sharing.
This is really great! I think it’s fascinating to be part of the whole work, not only to be a voice talent but also to be creative and involved, knowing how to make it happen.
Thanks for sharing, I love it!
=)
cheers,
silvana
Great!
I am voice over tech in training, would you or someone sent me dvd or cd to
help me with my training? I will let people know all over the world that you help
me with my career. Not only that, I will also want to train with the best . So what
do you think? respose please.
If possible, I would like to get those settings John used on his voice when he processed the file. I, too, use AA3, and I am always looking for different settings others use to process their voice. Thanks.
Very amazing stuff..Thanks for sharing this. As a past Speech Communications Major, a past College Radio Announcer and a current Mobile DJ/Entertainer, seeing the work behind the scenes in actually creating this short commercial spot is fascinating utilizing the software tools shown.
Thanks again for sharing this.
Lou
You cheater…….pre-recorded kid (cute delivery though), pre-chosen bed and sound effect already loaded.
And how many times did you look over the copy before recording?
Greg
It was intriging. I wish you would of went more in depth on what the presets were and why you chose them. Also how do you exactly know when something is leveled and not leveled. These are the things in editing that rely keep me from perfecting an edit.
That was fascinating.
I have been messing with Audacity and Sony Acid to make hypnosis cd’s for friends in order to teach myself about recording. I suppose just like anything else the more you work at it the less confusing it seems.
I do wonder if the commercial you are showing is something you put together year after year to sort of freshen it up. That must be why you are able to use the childs voice from several years ago.
Sort of like the car company that uses the voice and image of the dark haired boy for the “Vroom Vroom” ad campaign.
Again, very cool.
Thank you for the lesson.
Earl W. – hypno-biz-mall.com
Wow that was very cool to see. John looks exactly like a neighbor down the street. I was told by my roommate that the neighbor dose recording stuff, so I wonder if it’s him. I will have to introduce myself and see if it is actually him. I would love to talk with him, hope he wouldn’t mind talking shop to a newbie wanting to get into the biz.
Wow! That was so cool. I’d love to get a step by step instructional on that though. It went by so quick that all the details were lost. Great stuff!
Stay tuned everyone! There will be more to come. Thanks for the great comments!
Hey Y’all, thanks for the kind words. This was really more for family and non business friends, just a way to show what I do for a living. This video doesn’t really offer much training info. I will get a video together that offers some nuts and bolts step by step info that may be really helpful in the future.
MICHAEL M: Processing settings depend on so many variables. Your mic, your voice print, room acoustics, the type of project, the client. The best way to ascertain the perfect settings is to listen to your own stuff with good monitor speakers, and a crummy computer speaker. MOST of what I do has NO processing…..it’s up to the client to process. So having the most natural sound to you rig is second only to acting ability. Processing is kool, but acting performance books gigs.
GREG: Yup this is an assembly line spot for sure. I did look at the copy in order to open the pre-set files, but that was the first time I read this version of the script aloud. It’s probably the 500th time I have done the commercial in the last 10 years. If it’s any consolation, I DID have to recut the tag cuz I mispronounced the town, Havelock is HAVE-LOCK not HAVE-EL-LOCK.
CHRIS-get in touch. johntaylorzone@aol.com if you live in Hollywood we probably are neighbors. I pretty much share everything I know…so if you wanna have a coffee at the Bourgeois Pig and you don’t mind my second hand smoke, let’s hang
All the BEST to y’all
JT
Enjoyed that video, in the life of man that wears many hats. I had a question concerning the software John is using? As a voice talent I am just putting my home studio together, is a program like Sound forge Pro 10 pretty user friendly. I appreciate any assistance you can give me. Best wishes in your endeavors, and look forward to hearing from you soon. Dave
Men! That was HOT i can’t imagine that hot thing could happen in such type, Congrats for showing us what u get!
One thing I need to know what type of plugins used there for voice compresion? I’m asking such because I am one among those who want be Voice-Over artist, I think I have a problems on how to sound and making punch with my voice, Please could anyone tell me what I have to Do?
I loved it I would love the help with my own business can you help.
Gerald
John, you are the master. Thanks for sharing this.
Please show me a demonstration video containing a method for enhancing a recorded voice track with audacity software.
What, no razor blade and editing block?
Cool video, John. I’ve heard the little voices in my head talk about Adobe Audition but I never really listen them. They have a tendency to get me into financial trouble. Maybe I’ll make an exception.
Thanks for the vid.
Jim
That was awesome.
I know I can brush up on voice training here. But where do I get the equipment, software and editing skills? (Noting here that I can’t afford to spend an arm and a leg…)
Hey! Thanks for the demo! That was awesome,
Mars
Man very impressive. That was extremely helpful on my quest to do this. Thanks!
John, that was a great video… Thanks for sharing with everyone.
That was “Great”….to see it on the home front makes it real!!!!!!!!….thanx again
That was great!!! I loved it… You make it look so simple…
TNX for doing it…
Jim
That was fun! I used Adobe Audition 3.0 as well and love the myriad of tricks it offers. It’s always fun seeing the tricks and shortcuts others use. Thanks John!
By the way, I work for an advertising agency that uses company spokespeople to voice their own spots. Some are good, and others not-so.
I know it’s a little more specialized, but it would be entertaining to see how you can “Frankenstein” bits and pieces of a persons bad delivery to make a smooth sounding sentence.
I unfortunately have to do that more often than not…
Thanks for the show and tell!
That is great!!! May I ask what presets you used on you Adobe audition that you used to make you sound tremendous?
Watching that process was very cool, thank you for showing that to the world allowing many such as myself to see it.
Sweet….
Maybe someday I will own a little ‘studio’ like that also, for cutting Voice Commercials.
That was great!! I have my own studio also here in the OC. It is so easy and creative with the digital age that is upon us.
John, Loved your 6 minute commercial. I realize this was a time matter in presenting your spot, but sure would like to know what you were clicking on to enhance the voice sound to make it fuller. And how can I record in multitrack with Adobe Audition 3? It keeps telling me to arm a track and when I try I get feedback. Recording in multitrack with Cool Edit is no problem. I was also fascinated at how quick you were editing in multitrack mode. Great presentation. Hope you have more production tips to watch. Maybe you can do one on how to get that trailer voice sound.
John, just saw your spot. Man, I’m giddy as a school kid! I want to break into this so bad. I would love the opportunity to speak with you as to how to get started, equipment, software, music… the whole 9 yards. Would appreciate a shout back when you get a minute. Thanx
Wayne
Yeah… Applauds and Applauds and once again Applauds. Your Grrrrrrrrrreat!
I want to do this, where do I start?
Hi Carol!
Thank you for your comment. I can send you some information but in the meanwhile, try our members area. http://www.voiceoverclub.com/join-now
Where do you get your scripts? Do you need or have an agent? And can all this work be done at home with the right equipment????or$$$$$$$$.
Great work but you have been doing this for a while right?
Start me out I have Demos, I have done radio on-air and voice overs but, as you know it is not what you know but who you know……Any ideas and/or suggestions..Drew
One of the best demos I’ve ever seen. For anything.
I enjoyed, unfortunately like others have replied, to fast especially since you are working with a program to put this all together for the final cut.
I realize 6 minutes is to short to squeeze it all in but for those of us, me, who are trying to learn this profession are set up with a program to produce, mine Pro-Tools M Powered 8, it really needs to be shown in such a manner that isn’t lickity split.
Thanks though, it is nice to see what others are doing and to hear the end results.
Have A Great Day.
Noël
Hi Noel,
Thank you for your comments. We go into a lot more detail on recording softwares in our members area. Try us out! http://www.voiceoverclub.com/join-now
Is there A software for Voice Over, and what is the one You recommend?
Thank You very much,
Klaus Martens