Making a Radio Commercial in ONLY 6 Minutes

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John Taylor gives us a peak inside his studio as he produces a 30 second commercial. Enjoy!

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Comments

25 Responses to “Making a Radio Commercial in ONLY 6 Minutes”

  1. June 19,2009
    steve @ 8:35 pm

    Wow!! that was great.
    thx for sharing.

  2. June 23,2009
    Silvana Lombardini @ 4:36 pm

    This is really great! I think it’s fascinating to be part of the whole work, not only to be a voice talent but also to be creative and involved, knowing how to make it happen.
    Thanks for sharing, I love it!
    =)
    cheers,
    silvana

  3. June 23,2009
    Mary @ 6:28 pm

    Great!

  4. June 23,2009
    Alex Tarlue @ 7:03 pm

    I am voice over tech in training, would you or someone sent me dvd or cd to
    help me with my training? I will let people know all over the world that you help
    me with my career. Not only that, I will also want to train with the best . So what
    do you think? respose please.

  5. June 23,2009
    Michael Montgomery @ 7:08 pm

    If possible, I would like to get those settings John used on his voice when he processed the file. I, too, use AA3, and I am always looking for different settings others use to process their voice. Thanks.

  6. June 23,2009
    Lou Costa @ 7:38 pm

    Very amazing stuff..Thanks for sharing this. As a past Speech Communications Major, a past College Radio Announcer and a current Mobile DJ/Entertainer, seeing the work behind the scenes in actually creating this short commercial spot is fascinating utilizing the software tools shown.

    Thanks again for sharing this.

    Lou

  7. June 23,2009
    Greg Williams @ 7:43 pm

    You cheater…….pre-recorded kid (cute delivery though), pre-chosen bed and sound effect already loaded.
    And how many times did you look over the copy before recording?

    :) good stuff. I’d love to see you cook up imaging.

    Greg

  8. June 23,2009
    Konstantine @ 8:03 pm

    It was intriging. I wish you would of went more in depth on what the presets were and why you chose them. Also how do you exactly know when something is leveled and not leveled. These are the things in editing that rely keep me from perfecting an edit.

  9. June 23,2009
    Earl West @ 11:04 pm

    That was fascinating.

    I have been messing with Audacity and Sony Acid to make hypnosis cd’s for friends in order to teach myself about recording. I suppose just like anything else the more you work at it the less confusing it seems.

    I do wonder if the commercial you are showing is something you put together year after year to sort of freshen it up. That must be why you are able to use the childs voice from several years ago.

    Sort of like the car company that uses the voice and image of the dark haired boy for the “Vroom Vroom” ad campaign.

    Again, very cool.

    Thank you for the lesson.

    Earl W. – hypno-biz-mall.com

  10. June 23,2009
    chris @ 11:06 pm

    Wow that was very cool to see. John looks exactly like a neighbor down the street. I was told by my roommate that the neighbor dose recording stuff, so I wonder if it’s him. I will have to introduce myself and see if it is actually him. I would love to talk with him, hope he wouldn’t mind talking shop to a newbie wanting to get into the biz.

  11. June 24,2009
    Joe @ 4:19 pm

    Wow! That was so cool. I’d love to get a step by step instructional on that though. It went by so quick that all the details were lost. Great stuff!

  12. June 26,2009
    Voice Over @ 9:06 am

    Stay tuned everyone! There will be more to come. Thanks for the great comments!

  13. June 27,2009
    John Taylor @ 9:33 am

    Hey Y’all, thanks for the kind words. This was really more for family and non business friends, just a way to show what I do for a living. This video doesn’t really offer much training info. I will get a video together that offers some nuts and bolts step by step info that may be really helpful in the future.

    MICHAEL M: Processing settings depend on so many variables. Your mic, your voice print, room acoustics, the type of project, the client. The best way to ascertain the perfect settings is to listen to your own stuff with good monitor speakers, and a crummy computer speaker. MOST of what I do has NO processing…..it’s up to the client to process. So having the most natural sound to you rig is second only to acting ability. Processing is kool, but acting performance books gigs.

    GREG: Yup this is an assembly line spot for sure. I did look at the copy in order to open the pre-set files, but that was the first time I read this version of the script aloud. It’s probably the 500th time I have done the commercial in the last 10 years. If it’s any consolation, I DID have to recut the tag cuz I mispronounced the town, Havelock is HAVE-LOCK not HAVE-EL-LOCK.

    CHRIS-get in touch. johntaylorzone@aol.com if you live in Hollywood we probably are neighbors. I pretty much share everything I know…so if you wanna have a coffee at the Bourgeois Pig and you don’t mind my second hand smoke, let’s hang

    All the BEST to y’all
    :-)
    JT

  14. October 11,2009
    Dave @ 2:23 pm

    Enjoyed that video, in the life of man that wears many hats. I had a question concerning the software John is using? As a voice talent I am just putting my home studio together, is a program like Sound forge Pro 10 pretty user friendly. I appreciate any assistance you can give me. Best wishes in your endeavors, and look forward to hearing from you soon. Dave

  15. November 18,2009
    Hussein Hamis @ 1:48 pm

    Men! That was HOT i can’t imagine that hot thing could happen in such type, Congrats for showing us what u get!
    One thing I need to know what type of plugins used there for voice compresion? I’m asking such because I am one among those who want be Voice-Over artist, I think I have a problems on how to sound and making punch with my voice, Please could anyone tell me what I have to Do?

  16. March 12,2010
    GERALD MONTGOMERY @ 6:03 pm

    I loved it I would love the help with my own business can you help.
    Gerald

  17. March 18,2010
    Robin @ 9:29 am

    John, you are the master. Thanks for sharing this.

  18. March 26,2010
    Anthony Noronha @ 9:39 pm

    Please show me a demonstration video containing a method for enhancing a recorded voice track with audacity software.

  19. April 6,2010
    Jim Dunn @ 3:40 pm

    What, no razor blade and editing block? :-)

    Cool video, John. I’ve heard the little voices in my head talk about Adobe Audition but I never really listen them. They have a tendency to get me into financial trouble. Maybe I’ll make an exception.

    Thanks for the vid.
    Jim

  20. May 13,2010
    Carin LG @ 11:07 am

    That was awesome. :)

    I know I can brush up on voice training here. But where do I get the equipment, software and editing skills? (Noting here that I can’t afford to spend an arm and a leg…)

  21. May 26,2010
    Mario @ 4:38 am

    Hey! Thanks for the demo! That was awesome,

    Mars

  22. June 8,2010
    D. Williams @ 9:12 am

    Man very impressive. That was extremely helpful on my quest to do this. Thanks!

  23. July 7,2010
    Jay @ 5:23 am

    John, that was a great video… Thanks for sharing with everyone.

  24. July 26,2010
    Ernie Douglas @ 9:14 pm

    That was “Great”….to see it on the home front makes it real!!!!!!!!….thanx again

  25. September 5,2010
    Jim Olson @ 8:36 pm

    That was great!!! I loved it… You make it look so simple…
    TNX for doing it…
    Jim

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