INTERNATIONAL PAPER
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An Inspirational Video – Be Unsinkable
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As a voiceover artist, this truly inspired me! If I have a frustrating or disappointing week in the studio, I always watch this video and I immediately feel better about everything that I do.
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INVENTOR’S HELPLINE
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Have you ever created or invented a new product? Don’t let it just sit there. Do something about it. Call the inventor’s helpline. With offices world wide we’ll provide you with financial forms and useful information describing the invention process. And when you call right now, you’ll receive a free brochure, which tells you how to begin and develop your new idea. So get the ball rolling. Pick up your phone right new and call for your free inventor’s kit. For more information call 1-800-873-4022
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IPOD
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Presenting iPod. The first MP3 player to pack a mind-blowing 1,000 songs and a 10-hour battery into a stunning 6.5-ounce package you can literally take everywhere. But iPod isn’t just a revolution in portability, it’s also a revolution in simplicity. Just plug into your Mac and all of your iTunes songs and playlists are automatically downloaded into iPod at blazing FireWire speed. With iPod, it’s that easy to take your entire music collection with you wherever you go, in the pocket of your choice. Get your iPod at The Wiz, Circuit City, or Best Buys.
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Are You Stuck?
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Are you stuck? Before you answer, consider how much of your work is from repeat clientele and referrals, the amount and quality of testimonials you receive from your clients, the strength of your web presence, and the effectiveness of your auditioning and voicing techniques. Take some time to reflect and be totally honest with yourself. This is the business side of voice over and if you neglect it or forget to pay attention to it, you will find yourself stuck. Stuck has no momentum. Stuck does not pay the bills. Stuck stinks!
Get “unstuck” and build momentum by taking time to analyze how you can improve your voice over business. Think outside of the box. If you do have repeat clientele, find out what it is you are doing that makes them come back to you. Think of how you can provide even more value to them, whether you offer to voice their phone system, or add audio to their website, voice their blog, or introduce their podcast. Next, identify which of your one-time clients you would like to have as repeat clients and do the same. Take it to the next level by identifying your dream clients – the ones you want to voice for but haven’t done so yet.
Add some speed to your momentum by allowing your clients to advertise your business for you through referrals and testimonials. Referrals and testimonials are powerful because they speak about the quality and integrity of your work and you. Go ahead and ask for referrals. Develop an arsenal of testimonials by asking your clients, especially your repeat clients, for a testimonial about their experience working with you and post these on your website.
Google yourself. Are you on the first page? Better yet, how many pages do you fill? The strength of your web presence is vital because the Internet is a major marketplace for voice over talent services. Having a website is fantastic but you need to get plugged in to Facebook, Twitter, LinkedIn and YouTube too. Social Media is a powerful force in optimizing your web presence. Likewise, it allows you to access, connect, and engage other voice over talent, creative directors, and potential clients. Leverage the power of social media to express your personality and brand your image – it’s free! To optimize your social media, visit www.SocialMediaVO.com.
Finally, we audition a lot and we voice a lot. Sometimes in the process it becomes more of a chore which inevitably comes out in our performance. If you are finding your auditioning effectiveness to be slipping and the jobs seem to be fewer and further between, it may be time to revisit the basics or shake things up a bit and treat yourself by investing in a few training sessions with a professional voice over coach. Yes, even the pros get coaching to keep their competitive edge and learn new techniques!
Yes, even the pros have to get “unstuck” and find new ways to improve their voice over businesses. Going through this process is exactly what makes them pros and what sets them apart from the amateurs. It’s time to get “unstuck”.
To your success!?
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August 26,2010
Mara Junot @ 1:21 pm
Excellent article, Terry! It can be sooo easy to get too comfortable when our plates are full; but when that “busy” time frees up, we can find ourselves stuck in a rut because we took our eyes off the ball. Great reminder to keep ourselves focused on what works best for our business!
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August 26,2010
Paul Hernandez @ 1:52 pm
Thanks for another great article Terry. You know, I have taken training in the past and what I am about to say is not just because I am currently training with you. Training helps you find your niche and discover things about your voice that you may not hear or discover on your own. Recently I landed several jobs that I am convinced I got because of the new voice styles I have been trying and have discovered by working with you. Also auditioning can become tedious work if you let it, so thanks for the reminder to stay fresh.
Thanks Terry for your willingness to share your expertise and for those of you who are thinking about getting some training, I highly recommend Terry.
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August 26,2010
Dave Hickman @ 3:10 pm
Hi Terry,
Great article, as ever, with some fresh ideas. Just one question, when you talk about giving more value to repeat clientele by offering to voice their phone systems, etc., do you mean for free? Or maybe a reduced rate?
All the best,
Dave
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August 26,2010
J. Christopher Dunn @ 4:30 pm
Excellent post, Terry. I’ve created a repository of very faltering testimonials from clients I worked with this summer. Now I just have to figure out a way to use them to my advantage. Displaying them on my website seems the most obvious approach. Do you have any suggestion on the best way to use testimonials? -JCD
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September 23,2010
Woody Longacre @ 3:33 pm
All successful business’ know marketing never stops. Down times should be looked at as an opportunity to work on your business marketing. Instead of thinking stuck think finally I get some time to work on my marketing.
Get back to twittering
Get back to facebook
Get back to linkedIn
Call and say hello to past clients.
Meet and talk to new people (spread the word about your biz)
Write and post some articles.
Write and distribute a press release about your biz
Post a new article on your blog
Get some more links for your website
Build some new pages on some of the social media sitesThere are lots of things you can do and these things will pay off in the long run.
BR
“W”
JANUS
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What’s the sound of a market turning around? Janus is keeping both ears open. Searching out the companies that can perform today, and offering the best promise for tomorrow. Never relying on numbers alone, but tuning in to the whole story about the companies behind the stocks. It’s the same approach that has gotten Janus ahead – with the volume turned up. Call 1-800-JANUS-80.
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JANUS MUTUAL FUNDS
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JOHNSON’S HEALTHFLOW
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Johnson’s has come up with a bottle with a whole new twist. Johnson’s new Healthflow Twist-and-Lock is the only disposable bottle that helps you feed your baby in the semi-upright position, to help reduce the flow of fluid into the middle ear, which can help prevent ear infections. Johnson’s Healthflow Twist-and-Lock- it does what no other disposable bottle can do. The new Johnson’s Healthflow Twist-and-lock.
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KEMPER FINANCIAL
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You invest to grow. To help provide a better tomorrow for you and your family. To select an investment is an act of trust. For years, families all over America have felt secure in placing that trust in the Kemper name. Ask your financial representative about the investment products of Kemper Financial Services.
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KINKO’S
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How would you like to brighten the spirit of everyone you know this holiday season? It’s easy, with personalized gifts and greetings from Kinko’s. Just bring in your most memorable pictures and we’ll turn them into one-of-a-kind calendars and greeting cards. Or maybe use our KODAK Picture Maker to turn your favorite photos into frame-ready prints in minutes. Whether it’s a family photo that your relatives will cherish forever, or a baby picture that will embarrass your kids for years to come, come to Kinko’s. For locations in your area, call 1-800-2KINKOS. Or check us out online at www.kinkos.com.
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